Rabble is an impact-driven social platform connecting Gen-Z user-activists, who spend time and money in the conscience economy, to actions and action groups that help them make a difference.

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As most social platforms are ill-equipped to empower effective online activism, Rabble is filling this void. Using Web3 technologies, Rabble encourages new activists, brands, impact organizations, and other global citizens to participate in a wide range of causes, from climate change to urban farming.

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The platform safeguards their privacy, incentivizes participation, and helps corporate citizens measure the success of their ESG efforts.

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Rabble needed a simple, consistent product experience that streamlined the user journey from across social impact actions, badges stored on the blockchain, and community groups into a cohesive engagement platform.

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We helped the founder align the product vision with development teams and investors through prototyping, UX design, and creating a scalable design system.

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