IBM’s corporate marketing efforts, digital brand experience upgrades, and global design studio launch were key components of its agile marketing approach.

These digital marketing innovations spread across its global corporate website, Facebook and Twitter channels, and IBM Cloud content featured at events, digital venues, paid media, and social media outlets.

Leading these efforts, we launched IBM’s global design studios in New York, London, and Tokyo, as well as creative scrum teams who rapidly developed on-brand experiences and launched new offerings and business units.  

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Keeping IBM at the forefront of digital marketing, we successfully scaled its marketing innovation group and design studios, helping launch new business units like Cloud, Watson, the IBM Cloud Marketplace, and MobileFirst.

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