The IBM developer design system and experience platform were developed and launched in combination with a strategy for global developer marketing and an engagement program, which all worked to re-energize IBM’s relationships with its diverse community of developers.
While software development is crucial to digital transformation, empowering developers, fostering an innovative environment, and removing friction points are equally impactful.
Having the right tools, culture, and product & talent management yields better business results. Revitalizing IBM’s relationship with the global software development community enabled us to increase developer engagement and loyalty across all business units.
The IBM developer design system and experience platform were developed and launched in combination with a strategy for global developer marketing and an engagement program, which all worked to re-energize IBM’s relationships with its diverse community of developers.
Our efforts helped drive increased purchase influence in B2B and direct digital sales at IBM.