Decision-making in the digital realm is determined by an organizations customer, employee, and human experiences.

For digital experiences, putting people at the center of how we make decisions helps us understand how to drive more impact on a human level.

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Working with the Estée Lauder global CIO organization, we helped to define and launch a Center of Excellence for Human Experience (HX). This emerging discipline integrates practice areas and investments with Customer Experience (CX), Employee Experience (EX), and Human-Centered Design (HCD). 

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Creating an integrated playbook focused on strategic planning, inclusion, design methods, operations, and technology platforms helped us create a training baseline for product owners, digital teams, and CIO staff to use globally.

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Utilizing common tools and approaches, the CoE framework facilitates domain expertise and scalability across the organization while building internal and external IT capabilities.

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