Digital experience design plays an essential role in helping companies reach their environmental, social, and governance (ESG) goals. From ensuring accessibility for all users to using data analytics to iterate on a product’s impact, responsible digital experiences can significantly impact a company’s bottom line and social responsibility profile.
Organizations need to take a holistic approach to accessibility, with everyone from the C-suite down playing a role in ensuring that digital products and services are accessible to all. By taking responsibility for accessibility at the highest level, organizations can set the tone for the whole organization and ensure that everyone works together to make inclusion a reality.
Investing in future experiences is crucial for any organization that wants to stay competitive. UX is the foundation of any experience and allows organizations to deliver on the unique needs of users. Inclusive experiences are crucial to success in today's market, and design systems are the key to achieving them.The key to scaling good UX is to create a workable system that multiple disciples, teams, and agencies can leverage.
Almost every app and site you interact with is designed either based on the perceptions and ability of the team that created it, or for one or two high-value users. If users don’t have experience with design conventions, lack digital understanding, don’t have technical access, etc., we’d say the experience is biased against them.The solution is to shift to a mindset where organizations create multiple versions of a design or experience customized to the needs of diverse users.