Design social impact into digital experiences

According to a survey by the Economist, over 75% of executives believe their companies fail to deliver on social purpose. The solution is scaling social impact and environmental, social, and governance (ESG) goals through digital experiences that meet the unique needs of employees and customers.

Visual representation of the digital divide Logo

Who we are is a mission-driven agency created to help organizations use new approaches to design and emerging technology to improve the digital lives of customers and employees. (XF), our non-profit organization, publishes thought leadership and tools to bridge the digital experience divide.

What we do

Digital Impact Audits

30-day reviews of digital experiences focused on social impact goals, accessibility, and inclusion - documenting gaps and opportunities .

Experience strategy

Supporting executive leaders, technology groups, and experience design teams to create plans that truly empower customers and employees.

UX &  Design

Product design (UX/UI) for startup founders and innovation leaders to create new experiences that deliver on purpose-driven goals.

Design Systems

Brand and design system development to help organizations of every size customize experiences to meet users' unique needs.


The Rise of Human Experience (HX) Report Cover

The Rise of HX: Human Experience

Human Experience (HX) is an emerging discipline incorporating Customer Experience (CX), Employee Experience (EX), and Human-Centered Design principles. This report explores how the shift to HX is becoming vital in helping organizations shape their social impact goals for internal and external users.

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Experience, AI and the Digital Divide - Whitepaper cover graphic

Experience, AI, and the Digital Divide

Many digital experiences amplify existing inequalities, creating a new layer of the digital divide beyond access to computers and the internet. This whitepaper addresses new ways to tackle the digital divide using AI / ML to create more equitable online experiences that are sensitive to individual needs.

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Featured Work

Our expertise

Human Experience
Design & UX
Product Development
Innovation Strategy

Howard Pyle


Howard has led digital transformation and design programs for both large global organizations and startups throughout his 20+ year career. He founded (XF) and XFworks to help organizations use new approaches to design and technology to drive social impact. He was previously SVP of CX & Design at MetLife where he led the global brand design, UX, and digital experience platforms. Before joining MetLife, he led a network of design studios at IBM and developer marketing. He was previously a Senior Partner at Ogilvy and founded several digital startups.

Rated 4.5/5

Eva Barbarossa

Design Strategy

Eva has 20 years of experience leading teams, departments and projects, she has been an innovator in the human experience space since running the first UX group for AOL in the early 2000s. She was previously the Director of Experience Research and Strategy for the NIH’s All of Us program, focused on building equitable access and interest in personalized medicine, health care, and research. Her consulting clients have included the NIH, McCain Institute, AOL, Verizon, Bayer, IBM, and major agencies including McCann and JWT. She holds advanced degrees in language & culture as well as an MBA from Columbia.

Rated 4.8/5

Becky Wang

Data and Technology Strategy

Becky is a pioneer at the intersection of design, brand, data, and tech/web3. She’s led startups as CXO/CMO, leading product and 10x+ revenue growth to raise next series funding. She is the founder of Crossbeat New York, a design consultancy + innovation studio that helps Fortune 500 companies and startups navigate category disruption. She was previously Head of Data Strategy at Droga5 and SVP/Global Head of Insights & Analytics at SaatchiNY.


Miye McCullough

Research & Operations

Miye McCullough is a research and operations lead with 15 years of experience of growing nonprofits and creative mission-driven organizations. She has fostered exclusive collaborations and partnerships between purpose driven organizations and organizations such as The Nature Conservancy, the Museum of Contemporary Art (MOCA), The Standard Hotels, A.P.C., Art Forum, Patagonia, and notable artists. She was previously Director of Operations at Hesperios, and led development and launch of the Hesperios Library Foundation to expand the brand's social action initiatives.  While working for the Turtle Conservancy, a conservation organization dedicated to protecting endangered species' habitats, she managed governance, staffing, and internal operations.

Rated 4.2/5

Latest Articles

October 19, 2022

How better digital experiences can help reach ESG goals 

Digital experience design plays an essential role in helping companies reach their environmental, social, and governance (ESG) goals. From ensuring accessibility for all users to using data analytics to iterate on a product’s impact, responsible digital experiences can significantly impact a company’s bottom line and social responsibility profile.

July 6, 2022

Why digital accessibility is a Csuite problem

Organizations need to take a holistic approach to accessibility, with everyone from the C-suite down playing a role in ensuring that digital products and services are accessible to all. By taking responsibility for accessibility at the highest level, organizations can set the tone for the whole organization and ensure that everyone works together to make inclusion a reality.

June 14, 2022

Designs systems are the foundation for future proofing UX

Investing in future experiences is crucial for any organization that wants to stay competitive. UX is the foundation of any experience and allows organizations to deliver on the unique needs of users. Inclusive experiences are crucial to success in today's market, and design systems are the key to achieving them.‍The key to scaling good UX is to create a workable system that multiple disciples, teams, and agencies can leverage.

June 1, 2022

TechCrunch OpEd: Design's dirty secrets and experience bias

Almost every app and site you interact with is designed either based on the perceptions and ability of the team that created it, or for one or two high-value users. If users don’t have experience with design conventions, lack digital understanding, don’t have technical access, etc., we’d say the experience is biased against them.‍The solution is to shift to a mindset where organizations create multiple versions of a design or experience customized to the needs of diverse users.