and Inclusion

80% of US internet users have unique digital needs - generative AI can help organizations design web and mobile experiences purpose-built for age, ability, socio-economic status, neurodiversity, and comprehension. Adopting inclusive and personalized approaches can slash acquisition costs by up to 50% and increase engagement by 60%.

Visual representation of the digital divide Logo

Who we are helps organizations improve growth and engagement by connecting personal needs with data-informed digital experiences for customers and employees.

Our approach enables teams to understand the unique needs of diverse users, identify business opportunities, and effectively scale personalized experiences for each individual - powered by Machine Learning and AI modules. (XF), our non-profit organization, publishes open-source data and resources to bridge the digital experience divide.

What we do

AI Insights for
Inclusive Growth

Boost growth and engagement through AI-powered insights, uncovering untapped potential in diverse user segments.


Streamline the experience design lifecycle by integrating generative AI, delivering tailored digital interactions.

Scalable Design

Leverage AI-driven insights to create adaptable design patterns, offering versatile and inclusive solutions.

Design Systems

Develop and refine design systems for generative AI, fostering adaptability and inclusivity across digital touchpoints.


The Rise of Human Experience (HX) Report Cover

The Rise of HX: Human Experience

Human Experience (HX) is an emerging discipline incorporating Customer Experience (CX), Employee Experience (EX), and Human-Centered Design principles. This report explores how the shift to HX is becoming vital in helping organizations shape their social impact goals for internal and external users.

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Experience, AI and the Digital Divide - Whitepaper cover graphic

Experience, AI, and the Digital Divide

Many digital experiences amplify existing inequalities, creating a new layer of the digital divide beyond access to computers and the internet. This whitepaper addresses new ways to tackle the digital divide using AI / ML to create more equitable online experiences that are sensitive to individual needs.

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Featured Work

Latest Articles

May 8, 2023

Embracing Experience AI to drive inclusive business impact (video)

Howard Pyle's Presentation at the 2023 Page Society Spring Seminar explores the growing importance of designing for individual digital needs and the role of AI-powered automation in achieving this goal. In this compelling blog post, learn how is committed to creating innovative solutions that enable businesses to harness AI for personalized digital experiences, driving both business impact and social change. Join the movement to bridge the digital divide and ensure everyone has access to the digital experiences that empower healthier, more fulfilling lives.

October 19, 2022

How better digital experiences can help reach ESG goals 

Digital experience design plays an essential role in helping companies reach their environmental, social, and governance (ESG) goals. From ensuring accessibility for all users to using data analytics to iterate on a product’s impact, responsible digital experiences can significantly impact a company’s bottom line and social responsibility profile.

July 6, 2022

Why digital accessibility is a Csuite problem

Organizations need to take a holistic approach to accessibility, with everyone from the C-suite down playing a role in ensuring that digital products and services are accessible to all. By taking responsibility for accessibility at the highest level, organizations can set the tone for the whole organization and ensure that everyone works together to make inclusion a reality.

June 14, 2022

Designs systems are the foundation for future proofing UX

Investing in future experiences is crucial for any organization that wants to stay competitive. UX is the foundation of any experience and allows organizations to deliver on the unique needs of users. Inclusive experiences are crucial to success in today's market, and design systems are the key to achieving them.‍The key to scaling good UX is to create a workable system that multiple disciples, teams, and agencies can leverage.